01

How Influent Reduced
LinkedIn Ad Costs by 84-98%
In Just One Month

B2B SaaS Case Study

Industry: Customer Data Platform / B2B SaaS

Campaign Period: Single Month Performance

Result: Transformed LinkedIn advertising performance with dramatically lower costs and exponentially higher engagement in the first 30 days

02

The Challenge

Previous Agency Performance Issues

  • Unsustainable Cost Per Click: Averaging $12-$15+ per click made lead generation prohibitively expensive
  • Poor Engagement Rates: Click-through rates below 1% indicated weak audience targeting and creative
  • Limited Scale Potential: High costs prevented increasing campaign budgets to generate more leads
  • Ineffective Targeting: Broad audience approach failing to reach ideal customer profiles efficiently
  • Stagnant Performance: No meaningful optimization or improvement over time
$13-15 Cost Per Click (Previous Agency)
0.34-0.64% Click-Through Rate (Previous Agency)
Limited Lead Volume Due to High Costs
Poor Campaign Efficiency & ROI
03

The Influent Approach

Strategic Campaign Architecture
  • Segmented TOFU, MOFU campaigns for precise audience targeting
  • Geographic optimization with distinct NA and EMEA strategies
  • Audience refinement by company size (Mid-Market and Enterprise)
  • Account-based targeting with specific company lists
Creative Excellence
  • Developed high-performing thought leadership content
  • Image ads tailored for different funnel stages
  • Messaging customized by audience segment
  • Continuous A/B testing framework
Data-Driven Optimization
  • Real-time campaign monitoring and adjustments
  • Audience performance analysis to scale winners
  • Cost-efficiency focus without sacrificing volume
  • Weekly optimization cycles based on performance data
Precision Targeting
  • Technology, IT Services, and Financial Services focus
  • Enterprise (10,001+) and Mid-Market (501-5,000) segmentation
  • Senior, Manager, and Director seniority targeting
  • IT, Engineering, and Business Development job functions
04

The Results: Transformational Performance

84-98% Reduction in Cost Per Click
7-50x Increase in Click-Through Rate
2.19% Average Click-Through Rate Achieved
First Month Time to These Results
High Volume Scalable Traffic Generation
10-17% CTR on Top Campaigns
Full-Funnel TOFU + MOFU Strategy
30 Days To Achieve These Results
05

Before & After Comparison

❌ Previous Agency
Average CPC $13-$15
Average CTR 0.34-0.64%
Campaign Strategy Broad
Optimization Minimal
✓ Influent Performance
Average CPC $0.15-$2.38
Average CTR 4.78-17.70%
Campaign Strategy Segmented
Optimization Continuous

Cost Efficiency Transformation

Metric Previous Agency Influent Improvement
Average CPC $13-$15 $0.15-$2.38 84-98% reduction
Average CTR 0.34-0.64% 4.78-17.70% 7-50x increase
Lead Volume Limited by high costs High volume, scalable Transformational
Campaign Efficiency Poor ROI Excellent ROI Revenue driver
06

Top Performing Campaigns

TOFU: Breakthrough Engagement Performance

🏆 Top TOFU Campaign - EMEA Mid-Market
High Volume
Clicks
$0.15
CPC
10.51%
CTR
🏆 Enterprise List Campaign - EMEA
High Volume
Clicks
$0.16
CPC
11.13%
CTR
🏆 Enterprise List Campaign - North America
High Volume
Clicks
$0.27
CPC
17.70%
CTR

MOFU: High-Quality Engagement

🏆 MOFU Campaign - EMEA Mid-Market
High Quality
Engagement
$0.39
CPC
13.53%
CTR
🏆 MOFU Campaign - North America Mid-Market
High Quality
Engagement
$0.67
CPC
16.36%
CTR
07

Strategic Insights & Audience Performance

🎯 Best Performing Industries
  • Technology and Information Services
  • IT Services and Consulting
  • Financial Services sectors
  • B2B SaaS companies with technical buyers
🏢 Optimal Company Sizes
  • Enterprise (10,001+ employees): Largest volume at competitive CPC
  • Mid-Market (501-1,000 employees): Strong engagement and efficiency
  • Upper Mid-Market (1,001-5,000): Quality engagement sweet spot
  • Mid-Market segments deliver best cost efficiency
👔 Key Seniority Targets
  • Senior level: Highest volume with excellent CTR (3.49%)
  • Entry level: Exceptional engagement rate (6.00% CTR)
  • Director level: Strategic decision-maker engagement
  • Manager level: Strong volume at competitive rates
💼 Top Job Functions
  • Information Technology: Highest volume, efficient CPC
  • Engineering: Strong technical audience engagement
  • Business Development: Quality decision-maker engagement
  • Technical audiences respond exceptionally well
08

Key Takeaways: What Made the Difference

1. Precision Targeting

Within the first 30 days, we moved from broad campaigns to highly segmented audiences by geography, company size, and funnel stage, enabling dramatic cost reductions while maintaining quality. EMEA and NA campaigns were optimized separately, and Mid-Market vs. Enterprise targeting allowed for budget allocation to best-performing segments.

2. Creative Excellence

From day one, we developed compelling thought leadership and image content that resonates with technical audiences, driving CTRs of 10-17% on top campaigns in the first month. Tailored messaging by funnel stage (TOFU vs. MOFU) and audience segment maximized relevance and engagement immediately.

3. Continuous Optimization

Real-time monitoring and weekly optimization during the first 30 days allowed rapid scaling of winners and pausing of underperformers. Our A/B testing framework ensured continuous improvement across creative, targeting, and messaging variables from week one.

4. Strategic Budget Allocation

In the first month, we focused spend on high-performing campaigns and audiences (TOFU EMEA at $0.15 CPC, Enterprise lists at $0.16-0.27 CPC) while maintaining smaller budgets for testing. Data-driven decisions on where to invest budget drove exponential ROI improvements within 30 days.

84-98% Cost Reduction
7-50x Better Engagement
Scalable Efficient Lead Generation
Data-Driven Strategic Insights
09

The Bottom Line

These Results Were Achieved in Just One Month

84-98%

Reduction in cost per click within the first 30 days, making LinkedIn advertising highly profitable and scalable

7-50x

Improvement in engagement rates with CTRs reaching 10-17% on top campaigns in month one

Immediate

Impact on lead generation costs, enabling aggressive scaling and supporting growth goals from day one

Scalable

Framework established for continued optimization and performance improvement in subsequent months

The 30-Day Transformation

In just one month of working with Influent, this B2B SaaS company went from unsustainable LinkedIn advertising costs to industry-leading efficiency. The strategic approach to audience segmentation, creative development, and continuous optimization transformed LinkedIn from a cost center into a core driver of pipeline growth—all within the first 30 days.

10

Ready to Transform Your LinkedIn Advertising in 30 Days?

Influent specializes in LinkedIn advertising for B2B technology companies.
Our data-driven approach, strategic campaign architecture, and continuous optimization
deliver transformational results in the first month—and sustainable growth beyond.

84-98%
Lower CPC
in Month 1
7-50x
Higher CTR
in Month 1
30 Days
To These
Results
Proven
B2B SaaS
Expertise
Get Started with Influent

📧 Contact us at www.influent.co

LinkedIn Advertising That Drives Results—Starting Month One