LinkedIn Advertising Transformation

How Influent transformed Rudderstack’s LinkedIn performance in 30 days

Influent rebuilt the account with a segmented funnel strategy, geo optimization (NA/EMEA), and refreshed creative—reducing average CPC to $2.23 and driving CTR as high as 17.70%.

Schedule a Call See Results

84–98%

Reduction in cost per click (CPC)

Up to 17.70%

Best campaign click-through rate (CTR)

18,295

Clicks generated in the first month

The Challenge Problem

Rudderstack’s LinkedIn program was producing traffic—but at a price point that made scaling demand generation unrealistic.

The previous agency averaged $12–$15+ CPC with sub‑1% CTR, creating a compounding problem: high costs, low engagement, and limited room for optimization.

Previous Agency Baseline

Where performance was stuck.

CPC (avg)

$12.78–$15.22 per click across campaigns

Unsustainable

CTR

0.34–0.64% click-through rates

Low engagement

Impact

Efficiency issues prevented scale and made lead gen prohibitively expensive.

Limited scale

Success Requirements

What needed to change to make LinkedIn viable.

Reduce CPC dramatically

Bring costs down to support sustained spend.

Efficiency

Increase CTR & quality clicks

Prove creative + targeting match the technical buyer.

Engagement

Show results fast

Rebuild confidence and unlock budget within 30 days.

30 days

The Solution Execution

Rebuilt LinkedIn around segmentation and creative that matches the buyer.

Influent implemented a full-funnel LinkedIn architecture—separating TOFU and MOFU campaigns, splitting by geography (NA/EMEA), and refining audiences by company size (Mid‑Market and Enterprise) plus targeted account lists.

We paired that structure with fresh creative (image + thought leadership) and an ongoing testing cadence to continuously identify and scale what worked.

Segmented Funnel Architecture

Separate TOFU and MOFU campaigns to control intent + message fit.

Geo Optimization

Distinct NA vs EMEA campaigns to reflect regional performance differences.

Creative Refresh

Image + thought leadership ads built credibility and lifted engagement.

Testing + Optimization Engine

Weekly refinement and A/B testing to compound gains during month one.

"The transformation Influent delivered to our LinkedIn advertising program has been remarkable. We went from paying $13–15 per click to under $2.50 on average, while dramatically increasing engagement rates."

— Marketing Leadership, Rudderstack

Results (First 30 Days) August 2025

18,295 clicks

High-quality engagement generated

$2.23 avg CPC

84% lower vs. previous agency

2.19% avg CTR

3–6x improvement overall

837K impressions

Delivered efficiently at scale

Best CTR: 17.70%

Top TOFU campaign performance

Best CPC: $0.15

Lowest cost clicks achieved

$40,849 spend

Total spend in reporting period

Top CTR range

4.78%–17.70% (best campaigns)

Previous Agency Before

CPC$12.78–$15.22

High CPC limited testing and scale.

CTR0.34–0.64%

Low engagement signaled weak message + audience fit.

OutcomeLow efficiency

Clicks happened, but at costs that made pipeline expensive.

Influent After

Avg CPC$2.23

84% lower overall; best campaigns hit $0.15–$0.67 CPC.

Avg CTR2.19%

Overall engagement improved 3–6x; top campaigns reached 11–18% CTR.

OutcomeScalable engine

Segmentation + creative + optimization enabled efficient volume.

Top Campaigns (Examples)	CTR	CPC	Clicks
TOFU \| Image \| ENT List \| NA Breakthrough CTR	17.70%	$0.27	1,673
TOFU \| Image \| ENT List \| EMEA	11.13%	$0.16	2,769
TOFU \| Image \| Mid‑Market \| EMEA	10.51%	$0.15	3,025
MOFU \| TL \| NA \| Mid‑Market	16.36%	$0.67	1,144
MOFU \| TL \| EMEA \| Mid‑Market	13.53%	$0.39	1,162

Strategic Insights (What performed best)

Key audience and segmentation takeaways from the first month.

Best Industries

Highest click volume + efficiency.

Technology, Information & Internet

9,343 clicks • $2.38 CPC

Scale

IT Services & IT Consulting

2,636 clicks • $2.69 CPC

Strong

Credit Intermediation

1,824 clicks • $1.99 CPC

Efficient

Best Company Sizes

Where volume and cost met in the middle.

10,001+ employees

6,215 clicks • $2.98 CPC

Volume

501–1,000 employees

3,249 clicks • $1.92 CPC

Best value

1,001–5,000 employees

3,328 clicks • $2.39 CPC

Balanced

Top Seniority Targets

Engagement by seniority level.

Senior

7,955 clicks • $1.67 CPC • 3.49% CTR

Winner

Entry

2,120 clicks • $1.25 CPC • 6.00% CTR

High CTR

Director

2,604 clicks • $3.51 CPC • 1.35% CTR

Selective

Top Job Functions

Where clicks concentrated.

Information Technology

8,448 clicks • $1.88 CPC

Core

Engineering

7,699 clicks • $2.63 CPC

Strong

Business Development

3,431 clicks • $3.76 CPC

Test